SO there I was one rainy Sunday doing some admin tasks when my phone rang. The man on the line wanted to know if I would be interested in riding a motorbike through Death Valley in the company of a couple of the people who ran the Italian Ducati motorcycle company. I conceded that I would be interested. “Can you be in Los Angeles tomorrow?” he added, as a kind of afterthought. I thought no, but I said yes … yes, I might be able to do that.