The Franchise Awakens

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The astonishing global success of Star Wars is a partly inexplicable phenomenon. Why is this sometimes entertaining but always derivative space opera the most valuable piece of intellectual property the world has ever seen? That mystery is now part of its success. Decade in and decade out audiences queue and queue again, as if to repeat the question. Too often they come away miserably traduced by yet another cynical marketing manoeuvre – and of course the mystery of Star Wars only deepens. Now with The Force Awakens we have the latest instalment of the ‘franchise’. Fans and anti-fans the world over are in their different ways braced for disaster. Just how bad can it get?

First published on CapX: read more here

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